Pretend gossip information about Kim Kardashian and Kanye West tweeted by Elle journal as a ploy to direct individuals to a voter registration web page has been referred to as out by the media and Twitter customers. Related clickbait was posted about Ariana Grande’s latest breakup.

The deceptive Twitter post on Thursday, which introduced that Kim Kardashian and Kanye West have been splitting up, included a hyperlink which customers thought would direct them to a dishy article revealing particulars of the breakup.

As an alternative of being despatched to Elle’s web site, readers have been redirected to a page set up by Elle encouraging them to register to vote.

“Up to now within the primaries, girls have beat long-time incumbents and created historic races, all whereas redefining what it appears to be like wish to be a lady in politics,” the web site mentioned. “And now you may have the chance to vote for them, or whomever you select, within the midterm elections. Regardless of your celebration or your state, it’s extra important than ever to make your voice heard.”

The tactic acquired combined reactions throughout social media.

CNN political commenter Chris Cillizza retweeted the unique publish and mentioned it was “sensible,” however others mentioned the thought merely mimicked different such clickbait.

The Washington Post reported on the voter registration fakery linked to a tweet about Grande’s break up Grande with Pete Davidson.

The pattern was adopted final week when comic Kathy Griffin pulled an identical prank on her followers.

“I’ve determined to launch the voicemail Trump left for me the day the notorious picture was launched,” Griffin said in her tweet. “It took me a while to resolve to do that, however I really feel it’s necessary to share it with the world.”

The hyperlink contained in her publish additionally directed followers to a voter registration website.

HuffPost writer Yashar Ali mentioned Elle was stealing the thought and “spreading faux information.”

An Elle reader mentioned the prank implied that the journal’s readers weren’t concerned about voting “until they’re being tricked into it with faux celeb breakup information” which she mentioned was insulting.

Elle has since apologized on social media.

“We made a foul joke,” the magazine tweeted. “Our ardour for voter registration clouded our judgement and we’re sincerely sorry.”



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