Advertisers Flock to N.F.L. Broadcasts as a ‘Safe Haven’

The N.F.L. season kickoff is giving the advertising industry reason to rejoice after months of disruption related to the pandemic and civil unrest.

Media companies and marketing executives are looking forward to a boost in TV ratings amid uncertainty in other professional and college sports leagues over how their seasons will proceed. NBC said it sold out of ad space for the season-opening game on Thursday night, between the Kansas City Chiefs and the Houston Texans, with revenue up…

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