For Bombas, the Key to Early Success Was Saying No

When Randy Goldberg and David Heath, co-founders of popular sock brand Bombas, first met, socks were not among their shared interests. Entrepreneurship and companies with social missions were. In 2011, after Heath read on Facebook that socks were the most-requested clothing item at homeless shelters, the two began brainstorming.

Heath says he didn’t immediately think there was a business opportunity. “I just thought it was sad that a piece of clothing I only spend a few seconds a day…

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