Jerry Lorenzo, the Designer Behind the Cult Label Fear of God

After deliberating for two years before releasing his seventh collection, Jerry Lorenzo, the designer behind Fear of God, shifted hard from the streetwear that elevated him to cult status soon after he founded the Los Angeles based label in 2013.

In a bid to become what Mr. Lorenzo termed a “permanent, foundational’’ presence in men’s wear, he devised pieces not just for consumers who saw a suit once on TV, but for everyone in the new world of WFH., social distancing and endless Zoom…

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