Travis Scott Meets McDonald’s (It’s Lit!)

During my childhood years, my family’s kitchen cabinets used to be lousy with the sorts of commemorative glassware you’d get at Burger King or McDonald’s — a Luke Skywalker here, a Snoopy there. These were part of huge global marketing pushes for creative projects being milked for every last ounce of intellectual property, but also savvy positioning by the restaurants. Fast-food companies have long attempted to stave off disposability by piggybacking on broader cultural moments,…

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