Making Joe Biden Cool

Ben Wessel was nervous. Joe Biden had just won the Democratic nomination, and the youth-focused super PAC Wessel runs, NextGen America, now had to figure out how to persuade the generation of TikTok and trigger warnings to turn out to vote for a 77-year-old man best known for record players and malarkey.

Much of NextGen’s staff supported Senators Elizabeth Warren or Bernie Sanders. Wessel, who is 31 and a D.C. native, liked Warren best too. “There are so many people on our staff who were…

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