Prestigious colleges reveal the secret formula for deciding who gets in

In this era of COVID-19, visiting a campus isn’t always possible, but universities have other ways of finding out if a student is serious about attending — like whether a student opens an email from them, and how much time is spent reading it.

Yes, how closely a student follows the college online may mean as much as test scores.

As journalist Jeffrey Selingo found while researching his new book, “Who Gets In and Why: A Year Inside College Admission” (Scribner), out Tuesday, more than…

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