The business model that could save fashion—and why it isn’t everywhere

Enormous piles of unsold clothes are languishing in warehouses across the United States. When the lockdowns began in March, many people lost interest in buying fashionable clothes, saddling brands with millions of dollars of inventory.

That wasn’t a problem for designer Misha Nonoo. Three years ago, she pivoted her eponymous brand to on-demand manufacturing in factories in Peru and China that only start sewing a garment after a customer places an order. So when many women stopped buying…

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